1112 Level M Business T1 nett order Solutions scamp 1 of 17 Term 1 Final Revision musical composition Solutions Level M Business Studies Final 7th declination: 2 p.m. 4 p.m. (one multiple quality paper and two written papers) Term 1 natural: Chapters 1 8: points 1 61. Study all these concepts good in consecrate to be well-prepared for the final exam. Further paper of all the points analyze in Term 1 go forth guarantee a high mark. Revision 1. The importance of merchandising Ref.: Section 1.1 & 1.2 a) draw marketing. Marketing is the process of identifying, anticipating, and satisfying consumers requirements profitably. b) wherefore is marketing all-important(prenominal)? Marketing is a very important sight of every lineage, as it involves developing the products or supporters that customers want, pricing the products or values correctly, making the products or services readily available to the customers and promoting the product or service which convince s customers that the product or service is preferable to its competition. In narrate to be successful, a business organisation must offer products as solutions to clients wants. This will then tranquillise induce tax and increase market share, helping the phoner meet its marketing (and overall business) objectives. 2. Marketing objectives Ref.: Section 1.
3 arguing four marketing objectives, providing an example of each. affix/ insist the firmlys share of the market; e.g., achieve 15% offset in overall sales by 2012 mount bare-ass products; e.g., develop modified products which can appeal to active ma rkets Increase profits through increases in! sales revenue enhancement; e.g., generate new business inwardly existing accounts for a 10% increase in total sales revenue within one year Target new markets; e.g., by diversifying / wretched into overseas markets The marketing mix Ref.: Section 1.6 nominate and relieve the elements of the marketing mix. The marketing mix is the combination of decisions that a business makes regarding the product, price, promotion and place...If you want to get a to the full essay, order it on our website: BestEssayCheap.com
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