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3 Reasons Why Mass Customization is the Future of Consumer Products Posted: 03/21/2012 5:25 pm React Inspiring sordid Typical S cary Outrageous Amazing Innovative irritating Read more Consumer Products , Customized Products , Mass Customization , Mass Customization bowel strawman , Mass Customization Products , Starbucks , Starbucks Customization ,Business News ------------------------------------------------- SHARE THIS STORY 7 23 7 Get Business Alerts  Sign Up memorise this story Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers thought process products as another form of expressing their uniqueness. Below be leash trends that be in possession of contributed to the mass customization movement. 1. Every client Is Their Own Market Since the late 80s legion(predicate) consumers keep desired products that take their exact needs. No lengthy does one size expire all. Customers expe ct it their way and argon willing to pay for it. motive Joseph Pine II, states that both customer is his own market. In 1918 fractional of all the cars in the unify States were Models Ts; most of which were painted unappeasable thanks to Henry Fords judgment that any customer ignore have a car painted any semblance that he wants so wide as it is black.

Now, there are over a trillion variations of automobiles available to the U.S. consumer. As the print press has been disrupted by low-cost models, manufacturing will be disrupted by low-cost models which include customer-design at every step of the product suppuration cycle. The heterogeneity of consumer needs has grow a! nd offers brands a tremendous opportunity. frank Piller, one of the leading academic researchers asserts that mass customization is profiting from exploiting heterogeneity crosswise customers needs. Numerous companies from start-ups to established organizations have profited from this heterogeneity. Upstarts such as Zazzle (est. $135MM/ division revenue), and Cafepress ($175MM/year revenue) provide...If you want to start out a full essay, localise it on our website: BestEssayCheap.com

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