The Belize Barrier Reef Essay Example for Free

The Belize parapet Reef EssayThe Belize Barrier Reef Andrea G. Milbourne SCI 230 June 20, 2010 The Belize Barrier Reef is the second largest restraint reef in the world next to one found in Australia. The reef is Belizes number one phaeton attraction. It is home to many different sea life forms. The reef is in danger of being destroyed. Humans and the rising temperature of the ocean be factors of the reefs danger. thither are many conservation collections that are attempt to help preserve the reef and its habitants. The barrier reef is 186 miles in length and is 1,000 ft off-shore in the north and 25 iles to the south of the country of Belize. The Belize reef has oddly high species diversity for the region, with about 65 coral species and all over 300 fish species. The fish species include sharks, sea turtles, finfish, sponges, tuna, and many more Just to appoint a few. These species coincide together to produce the reef. Many of the species need one another for food to s urvive. Larger species tend to feed of smaller ones and the left over materials from the fish are ingested by the smaller species.The Reef is still yet to be fully explored by humans. It is said that there is still ninety pct of the Belize Barrier reef that has yet to be explored by humans. The greatest slander comes from sedimentation, agrochemical run-off, coastal breeding, tourism and overfishing. Humans destroy the earthy habitat of the reef by derangeing it and leaving trash and toxic materials in and around the reef. The reef also sustains damage from overfishing and large commercial fishing boats that try to fish in the shallow parts of the reef.Some large corporations dump oxic chemicals near the reef threatening the wildlife of the reef. There are banana farms near the reef that are sort of large. They use fertilizer that helps the bananas to grow. The run off of fertilizer used to grow these bananas is going to the reef and killing the species in it, as well as, the r eef itself. The development of hotels and housing affects the reef by cutting into it and disturbing the natural state of the reef. When the country builds developments like this next to the reef it brings more humans to the area to disturb the reef even more.Another reason for the reef being in danger is the fact that the ocean temperature is rising. This causes bleaching of the coral and other parts of the reef. Hurricanes provide damage to the reef every year and it takes time for the reef to naturally repair itself from these damages. While the reef is repairing itself from these natural disasters, the humans cause damage that is irreversible and the reef cannot fully restore itself to normal. The country of Belize does not want to destroy this amazing reef, but it uses the reef for income.The same things that are helping countrys economic system are destroying the reef right before their eyes. The country of Belize tries to devise the visitors and its public as to how to try t o help keep the reef clean. There are foundation is a group that is trying to help the Belize government in preserving the Belize Barrier Reef. They have Joined Belize in educating the country and the tourists about the reef and how to protect it. They also educate the businesses around the area to help them take steps in preserving the reef.The UN foundation accepts onations from the public and businesses to give them the resources for the conservation effort. They also help with trying to get legislation passed to protect the reef and the countrys economy. The country of Belize and the conservation groups have already made parts of the reef national parks. Some areas of the reef have also been closed to the public and are considered land preserves so no one is allowed to enter these areas. These steps have helped save portions of the reef from destruction. The reef still ineluctably help to survive.As an individual person you could elp by donating time to the conservation effor t. Or by visiting the reef, take care not to disturb the natural habitat of the species living in it. These conservation groups dont want to stop tourism, they Just want educated tourists enjoying one of the worlds amazing places and keep around for many historic period to come. I think we could all voice our opinion about how we could do our part in the preservation of the reef. If you cant visit the reef or donate to the preservation, you can Join conservation groups and help from you country.There is always the internet. You can give your support to a conservation group of your choice through the internet. There is always something you can do to help the effort. If the barrier reef is not preserved then it will be destroyed. All of the species will not be able to survive and it will affect the area around the reef. The country of Belize will not have the reef for economic purposes. The country may not survive itself without the reef and its species. The fishermen who fish the re ef would not have employment.There may be some ocean ife that can only survive in the reef that will be destroyed that we may not even know about. There also will not be a tourist attraction to visit anymore. This would be a big loss to the country and the world around us. I myself have never heard about the Belize Barrier Reef until I received this assignment. I would like to visit the reef one day. I would also like to look for a conservation group that I could Join and do my part to preserve one of the worlds amazing places. References Terracurve (2009) Help protect the Belize Barrier Reef with the support of the United

Salem Witch Trials Essay Example for Free

Salem Witch Trials EssayThe Crucible- Web Quest 1. Crucible- a severe, scrutinizing test or trial. 2. Spectral evidence- is a form of evidence based upon dreams and visions. 3. Witch Hunt- An Investigation carried come to the fore ostensibly to uncover subversive actlvltles but actually used to harass and undermine those with differing views. a. Recently uncovered files reveal the case of Raymond Ginger, a Harvard professor who was asked to resign in 1954 because he refused to respond to questions over whether he and his wife were Communists. . Yes, It qualifies as an Investigation to uncover ubversive activities. 4. a. The two events that had a profound influence on Millers work were the depression and the war that immediately followed it. b. The Crucible was his masterpiece. c. Arthur was unite to famous actress Marilyn Monroe 5. Mather treated some of the afflicted, wrote Journals and advised the Judges. Evidently Mather was quite arrogant and liked prestige. 6. a. Nothin g about this trial was inevitable.Only an unfortunate combination of an on-going frontier war, economic conditions, congregational strife, teenage boredom, and personal ealousies can account for the spiraling accusations, trials, and executions that occurred in the spring and summer of 1692. b. It could have been from stress, asthma, guilt, boredom, child abuse, epilepsy, and delusional psychosis. c. accession Mather was the man who pleaded for the dismissal of spectral evidence, it was ironic because he was the father of Cotton who had wrote the Journals. d.It suggests that the trials were somewhat of congregational feuds which played a major role In find who lived and died. 7. a. Their friendship came to an abrupt end in 1 952, at the height of the so-called Communist witch hunt conducted by the House un-American Activities Committee. b. He wrote It because It drew parallels between the 17th century Salem Which Trials and the Red Scare of the 1950s. c. The film was called On th e Waterfront it testified a friendly witness. 8. a. McCarthyism was an intense effort to root out Communists from any part of America even if it went against American values.The Second Red Scare was the time in which McCarthyism came bout. b. The primary targets of such suspicions were government employees, those in the entertainment industry, educators and union activists. c. He was a Republican U. S. Senator who created the idea that there were lots of communists or spies in the U. S. He was the man who McCarthyism came from. d. The government eventually censored McCarthy, and subsequent In life he died from Alcoholism, e. McCarthyism was carried out in many ways. It started out with only the talk of McCarthy because people believed him.Then laws, (which were unconstitutional and wrong), were passed, making people go along with McCarthyism even more because it was now everywhere. Along with that, many cases went to trial during that time. f. To be blacklisted by the HUAC meant to be shunned,fired from your work, and unable to get a Job basically anywhere. Many careers and reputations were ruined, and clearing 1 OF2 given two options. They could speak in defense of themselves or let the Committee come to a verdict without a hearing. h. Execution or being sent to prison.

China One Child Policy Essay Example for Free

china One Child Policy EssayImagine a world where nonpareil bottomt save simply go to the supermarket because on that point is not enough solid food. A world where pollution is a daily reality, the air too thick to even pinch and the water virtually undrinkable. A place you can no longer buy consumer goods because there isnt enough materials to make them. This could become a reality, further preventing it has al slipway been on the minds of the Chinese government. War and epidemics had struck China for years, but after the founding of the Peoples Republic of China, sanitation and medicine improved and prompted rapid state growth. This combined with the movement created by Mao Zedong, Chinas previous communist leader, led to rapid universe of discourse growth that gave Chinas monumental population. This monumental mistake took its toll in the food supply when Mao emphasized steel production over farming, food supply slipped behind population growth by 1962 a massive fami ne had caused some 30 million deaths. After the population trained off, the government continued the camping to reduce Chinas population.In 1979 the Chinese government introduced a policy requiring couples from Chinas ethnic Han majority to have only one baby. Depending on where they lived parents can be fined 1000 of dollars for having an extra child without a permit and can be forced to abort the child and then be sterilized. With all this in mind I not only believe that the one child policy with some adjustments can be a good solution to the overpopulation and issues related to it but besides it is a necessary policy.With changes to the policy will greatly improve Chinas people animated environment and types. Without this policy we can face knockout issues concerning food supplies, depletion of natural resources at a rapid rate, poverty,spreading of diseases due to lack of proper medical care, overcrowded cities that can lead to heavy pollution, inadequate housing, lower vitality expectancy and higher death rates, educational facilities may not cooperate the population requirements,and finally lower employment opportunities that lead to unequal distribution of wealth. only of this could become a reality without the proper population control provided by the policy. Society a highly structured system of human organization for large community living that normally furnishes protection, continuity, security, and a national identity. Some essential things that are required for the flourishment of a society are essentials much(prenominal) as food and water. This are non debatable requirements for cities to rise, survive and thrive. Over population can bring many obstacles and difficulties that could impede us from thriving as a society.Some embroil heavy pollution that is caused by eventories that are requiremented to meet the demands of the big population. This pollution can be precipitated into the water sources can lead to the spread of diseases such(prenominal) as cholera and typhoids. Although higher population number will produce more food the earth can only support so much. even so with genetically modified (GMCs) the orbit can only be used so much before it runs put of nutrients and then become useless. The overuse of the land will lead to soil erosion from trying to meet the food demands of a huge population.Air pollution can cause the spread of diseases such as asthma, COPD, cystic fibrosis, heart disease and even diabetes. This will lead to millions of death and could potentially wipe out entire populations and cause poor living conditions. The lack of proper medical care will be one of many factors also contributing to the decline of living standards and lower living expectancies which promoter higher death rates. Thomas Malthus wrote theories that predicted living conditions over many centuries. He stated that over population will cause more disadvantages that will outmatch the advantages.Some might said that in his theory he didnt take into account the advances in technology that is essential to the prosperity of a country. I dont argue that Malthus may not have taken that into account but it still doesnt change the fact that earth has a finite carrying capacity. No matter how technology progresses or gets better it will be limited by the resources that we can get. Resources are limited. Technology could provide ways of using this resources more efficiently but no matter what we do it will always lead to the depletion because of higher demand caused by overpopulation.Although technology can solve many of our problems it has a great limitation. That limitation is us. The overcrowding of cities may lead to educational facilities not being able to provide the proper learning environment and fail to teach the population. This will cause high levels kids falling behind and not be able to contribute and move on to high level jobs in science, math or engineering which will slow down the rate o f progression in technology, and without it we wont be able to meet the demands of a large population.Over population can cause lower employment opportunities that will leave many families in poverty. This will cause and gravelly distribution of wealth that can cause the crime rate to go higher. Less jobs means the economy would be very limited or there will be a lot of jobs but minimum wage jobs. Families would be forced to sends their children to work so they can help support the family alternatively of sending them to school. With a smaller population more high level jobs can be given and more money means better standard of living and high life expectancy levels.Wealth can provide many things such as medical care, adequate housing,etc. All of this can be avoided with population control policies such as the one child policy. There is a lot of disadvantages that can cause a disastrous future. So we need to ask ourselves if that will be a life wen want to live in. The answer will a lways come down to no. The one child policy has harsh effects that are controversial. The forced sterilization and abortion of women is one of the horrid realities that the policy makes possible.But this doesnt change the fact that the policy is a necessity. I completely agree that this must be change. New regulations can be put into place that are more still and more widely accepted by the majority. The one child policy is a necessity that helps our society in many ways. The advantages of having this policy far preponderate the disadvantages. It keeps Chinas prosperity and encourages great economic wealth and progression. So I urge you to consider all of the points made and see that the one child policy is not only a smart choice but also a great one.

Calculating National Income and Gross Domestic Product (GDP)

Calculating National Income and unwashed Domestic merchandise (gross domestic reaping)1.0 Introduction of labor movement 1In task 1, this task argon nearly the economy of Europe and Japan grow rapidly, this provide increase growth of real thoroughgoing(a) Domestic Product (GDP) in the unify States. The three commonwealth have their own market. Japan is free market and the economy of the United States is the worlds biggest single national economy.1.1 Economy of JapanJapans industrialized and free-market economy. Japan is the third-largest kingdom in the world. Japan economy is the highly efficient and competitive in areas linked to international softwood, but productionivity is lower and far in protected areas much(prenominal) as distribution,agriculture and services. Japan have both(prenominal) natural resources, and trade helps Japan to earn the foreign exchange needed to purchase the raw materials for its economy. As the ecumenical demand for its goods tumbled, the B ank of Japan reported the real GDP growth of -5.5% in the final class of 2009. Japan recovered the slightly in year 2010 and reported the real GDP growth of 4.4 percent.1.2 Economy of Japan United States (US) of GDPWhen the US economy slowdown or rebound, the comparisons to Japan seem to follow. though the comparisons are debated, there has one idea which isnt is the idea that Japan has had a lost decade. The main data for supporting this is the Nikkei, which still hasnt returned to its 1990 peaks and Japanese GDP which has grown at a down pace for decades. Its debatable whether an equity of average moving from extreme overestimate the territory to more reasonable valuations is a reflection of a stagnant economy. Whats not quite as debatable though is that growth of GDP has lagged the US. To continue appendix 1 .1.3 Economy of EuropeThe European Economy since 1945 is a convenience, broad and frank account of the extraordinary development of Europes economy since the end of inno vation War II. Barry Eichengreen is an Ameri put forward economist. He argues that the continents of history has been critical to its economic performance, and that it result be continue to so going forward.Economic growth was the facilitated by unite-centered trade unions, cohesiveness of employers associations, and growth minded of governments for all legacies of Europes earlier history. For example, these institutions worked together to mobilize savings, finance investment, and stabilize wages.1.4 Economy of Europe United States (US) of GDPAccording to earlywarn (Stuart Staniford, 2012) showed that the chart about US and Europe real GDP of year 2007. Eurostat came out with the 4 number for GDP and, expected given the data stream of contractionary spirit data out of the Europe lately. It showed a moderate of (0.3%) drop over the prior describe. It was the contrast for two and it to the rather stronger for US data. The level of real GDP for both economies with both normalize d to set Q4 of year 2007 to 100. The data are from Eurostat and the BEA. To refer appendix 2.1.5 GDP of United States (US) The economy of the United States is the worlds biggest single national economy. The United States is a mixed economy and has maintained a stable overall of GDP growth rate,a moderate unemployment rate, and the high levels of research and capital investment. Its have five-spot largest trading partners are Canada, China, Japan, Mexico and Germany.According to UsaToday (Pual Davidson, 2014) showed that he nations gross domestic product in the last three months of year 2013 increased at a 2.6% one-year rate, up from the previous estimate of 2.4percent. Thats the governments third and final estimate of fourth-quarter of growth.The economy of US grew more briskly than the government previously estimated in the fourth quarter on stronger consumer of spending, among other factors. To refer appendix 3.1.6 Conclusion of Task 1In the conclusion of task 1, Europe and Japa n both also will affect the US GDP. When the US economy slowdown or rebound, comparisons to Japan seem to follow. Europe and US GDP both are contrast for both and it to the rather stronger US data.The level of real GDP for both economies with both normalized.2.0 Introduction of Task 2In task 2 have A and B question. Question A are about the problem encounterd in calculating the national income. Question B are about the table of landed estate Xanadu for year 2012.2.1 Task 2 (A) The Problems of Calculating the National Income.Accordig to Fahim Patel, the Content Manager of guesspapers.net showed that the problems will faced while calculating the national income.There have some of the problems and the difficulties that are usually faced while calculating the national income are as follows. When calculating the national income, there is that what should be include and what excluded with the respect to the services and product produced. This is one of the greatest difficulties of calcula ting the national income.Next problem is the calculation of the depreciation. The main cause of behind it is that because of both the amount and the composition of jour capital will change from time to time. There are no standard and concept rules of depreciation that can be applied. When depreciation is an estimate of correct deduction can be made until or unless these accurate depreciation estimates are not deducted from the estimate of net national product the net national income is bound to false.In addition to, the treatment of the government also is the problem while calculating the national income. Government will have some expenditures such as the defiance and administration expenditure, social welfare expenditure, payment of interest on national debts and the miscellaneous development expenditure. The reality problem that is faced relates to which of the above should be included in the national income.Another problem is the income from foreign firms. This is the major probl em of relates to the fact that are weather the income arising from the activities of the foreign firms operating in a country should be included in the countries national income or not. Besides, repeat counting also is the problem. The proper of care is required for calculating national income so that double counting may not take place. This problem usually will occur in those countries where proper the documentation or statistics are unavailable.Lastly is the care for of inventories. It is not easy to calculate the value of raw materials, semi finished the product and finished the goods in the custody of producers there fore it creates some problems.2.2 Task 2 (B) The Table of Calculate from Country Xanadu 2012FormulaAnswer (RM)Gross Domestic Product at Market PricePrivate consumption expenditures + Gross investment +Government consumption expenditure + (Exports Imports)900 + 1000 + 800 + (2000 1000) =3700Gross Market Price at Market PriceGross Domestic Price at Factor CostGro ss Domestic at Market Price + Subsidy Indirect taxation3700 + 200 500 = 3400Net National Product at Factor CostGross Domestic Price at Factor Cost + (Exports Imports) Depreciation3400 + (2000+ 1000) 200= 4200Net National Output at Market PriceGross Domestic at Market Price + Net factor income from foreign countries Depreciation3700 + 900 200 = 4400The Net InvestmentGross Investment Depreciation1000 200 = 800Corporate Profit2.3 Conclusion of Task 2In the conclusion of task 2, there have some problem will occur when calculating the national income. We have to avoid the the problem recurs again by more practice of the calculating the national income.ReferencesStaniford, S. (2012). premature Warning US vs EU GDP Growth. online Earlywarn.blogspot.com. Available at http//earlywarn.blogspot.com/2012/02/us-vs-eu-gdp-growth.htmlPatel, F. (2014). Difficulties Faced while Calculating National Income guesspapers.net. online Guesspapers.net. Available at http//www.guesspapers.net/1337 /difficulties-faced-while-calculating-national-income/Statista, (2014).United States Gross domestic product (GDP) growth rate 2014 Statistic. online Available at http//www.statista.com/statistics/263614/gross-domestic-product-gdp-growth-rate-in-the-united-states/Murakami, Y., Patrick, H. and Yamamura, K. (1987). The Political economy of Japan. foremost ed. Stanford, Calif. Stanford University Press.Neal, L. (2007). The economics of Europe and the European Union. 1st ed. Cambridge Cambridge University Press.Stone, R. and Stone, G. (1962). National income and expenditure. 1st ed. Chicago musculus quadriceps femoris Books.Hiroyuki, O. (1992). Growth through Competition, Competition through Growth Strategic Management and the Economy in Japan. 1st ed. ebook Oxford, GBR Clarendon Press, p.203. Available at http//library.olympia.edu.my2051/lib/olympia/docDetail.action?docID=10274571p00=japan%20economyKemal, S. (2009). bar the Economy GDP and NIPAs. 1st ed. ebook New York, NY, USA N ova, p.15. Available at http//library.olympia.edu.my2051/lib/olympia/docDetail.action?docID=10671149p00=united%20states%20gdpSteve, V. (2001). U.S. and Japan Relations in a Changing World. 1st ed. ebook Washington, DC, USA Brookings Institution Press, p.262. Available at http//library.olympia.edu.my2051/lib/olympia/docDetail.action?docID=10026222p00=japan%20united%20statesAppendixAppendix 1Appendix 2

Branding Strategies Of Asda Marketing Essay

mark Strategies Of Asda Marketing EssayBranding is a most important tool for each product or family to stumble a long term market sh atomic number 18. The aim of this study is to develop an understanding of stigmatization and its implications in the retail market. This will implicate the concepts and practices of greaseing that are adopted by antithetical retailers in the UK as well as the new ch solelyenges faced by these retailers in UK market. This interrogation will identify the benefits of stakeing for suppliers, customers and for the retailers.I will identify the strategic approach which retailers in the UK mess adopt as a role model to survive in a highly competitive market and this will include the survey of UK fare and grocery retail market. I will in any case investigate how the changes in the market from the early beginning have changed the position of grocery supermarket chains.I will describe the in-depth mark strategies of ASDA, various operations of ASD As stores and its competition with world-wide and UK retailers. This study will also identify and investigate the competitive position of ASDA amount other key players in UK such as TESCO, Sainsbury and Morrison.INTRODUCTIONWhat is imperfectioning?According to the Websters dictionary a blade is defined as a mean of identification and an arbitrarily adapted scream that is given by manufacturer to a product to brand it and it may be use and protected as heap name.1A brand is defined as a name, term, design or symbol or a combination of them intended to identify the goods and services that identifies and distinguishes a particular(prenominal) sellers product from a competitive product of another seller. It is also defined as a part of a product and services tangible features, the verbal indication that help customers to identify the products they want. It plays a vital role in mind of a product or service and bathroom add value to them. It is a word which is comm just now refe rred to by advertisers and marketing people.Why it is important? pot generally recognize a well-known brand even if they do not know ab forth the company or its products/services. These are ordinarily the name of melodyes or the name of a product, although it can be the name of a feature or style of a product too. A good brand delivers the message clearly and motivates the buyers. thither are few other terms which have been used to define stigmatisation such as brand name, brand mark, trade name or trade mark. Thus branding is very essential for companies and it is beneficial for buyers and customers.INDUSTRY BACKGROUNDASDA was formed in 1965 with a nuclear fusion of two companies, Associated Dairies and the Asquith Brothers supermarket chain Queen. ASDA Stored Ltd was created a supermarket with its objectives to offer the customers permanently low prices. In 1999 ASDA was acquired by Wal-Mart Stores Inc., and ASDA became part of the worlds biggest and best retailer. Since then, ASDA also became Britains second gargantuanst supermarket. ASDA has now over ccc stores across the UK and employ 150,000 staff and its friendly service is as inextricably linked to the ASDA brand as their reputation for quality and service.2According to a late(a) survey, as of 1st August 2010 ASDA has 376 locations with operating in tally of 638 million and ranking as second monumentalst supermarket chain in the UK.ASDA Group Ltd., operates as one of the largest food retailers in the unite Kingdom. The companys stores sell a wide variety of merchandise including food and apparel, along with house wares, music, videos and books. The company once known as a daybook conglomerate was acquired by Wal-Mart Inc. in 1999. Under its new parents guidance, ASDA has been adding pharmacies, opticians, jewelry and photo departments to its stores.3ASDAS BRANDING STRATEGYAccording to a survey in 2004 which shows the key figures of the UK retail market, states that UK retail sales reached appro ximately 246 billion in 2004. This shows that retail industry, generally, continues to show positive signs of growth. The retail industry in any country is generally a very active, fast changing sector. Thus it comprises one of the main sectors in the economy of a country, in terms of transactions and turnover as a result, it is a highly competitive and sophisticated industry.My research proposal is about the greatness of branding in retail market particularly in the UK retail, food and grocery market. I will identify the branding strategy of ASDA and its market share in the UK retail sector. Currently ASDA is using one strategy which isIn September 2010 ASDA announced that it is going to re-launch its mid-tier private label range under the new Chosen by You brand name in a ask in to improve perceptions of the quality of its food. This new rang is a part of a 100m investment which includes 200,000 UK consumers taste testing and benchmarking the products.4And now ASDA has also deci ded to launch their new opticians business adopting similar logos and using slogans making indirect references to the chain. ASDA ran a campaign featuring the two slogansBe a real spec saver at ASDAstipulation savings at ASDA5These strategies are helping and will help ASDA to gain consumers satisfaction. Although ASDA is already playting continuous growth with the diversification and extension of its existing stores notwithstanding the retail market has ferment more competitive and having less market share can affect the overall ranking and position of ASDA in the foreign market. Therefore I will analyse and evaluate the strategic position of ASDA in comparability to other UK retailers and in conclusion there will be future strategic options suggested which aimed to strengthen its position in the highly competitive market and to gain customers satisfaction and loyalty.While using the same brand name, ASDA is also offering financial services to its customers which includeInsuranc eCredit cards and loansSavingsMotor breakdown coverEnergy supplyingAccording a recent report at BBC (27 May 2010) ASDA has also announced plans to buy Netto for 778m. Netto has 193 stores in the UK which will continue to trade under the Netto name for the time organism but will come under the ASDA brand by mid-2011.6ASDA is continuously promoting its brand strategy and has announced that its customers will benefit from low prices on a significantly broader range of quality products, complemented by the wide range of services ASDA offer at all their small stores (ASDA Chief Executive Andy Clarke).ASDA brand George was bought by ASDA in 1995, George was started in 1990 by George Davies and it was the first supermarket clothing brand. Thus George grew and become the largest clothing retailer by volume in the UK today. This brand is also traded internationally by Wal-Mart.RESEARCH OBJECTIVESThe core idea of this research to analyze the different strategies ASDA is using for its branding to compete with all the supermarkets within UK to capture a large portion of market share in retail and other relative industries. This research will also throw light on the movers to identify how these branding strategies affect customers behaviour and why they chose ASDA as compare to all other supermarkets in UK.Without an appropriate set of objectives, you can end up not only with a misguided strategy, but with an unrealistic set of goals. Increasing brand awareness for a product that already has a baseline awareness of 99 percent, for example, can be virtually impossible. If you set the wrong objectives, you set yourself up for failure (Graham 2001).7This research will emphasize the practices of ASDAs brand objectives how ASDA is using its branding to get customers loyalty and trust within the competitive market where its main rivals TESCO, Sainsbury, Morison, Marks Spenser are operating side by side as vigorous competitor.ASDAs brand objectives are that it is comprised of ASDAs personality, image, core competencies and characteristics. ASDAs basic framework of its brand is to pursue to put an impression on its customers that describe the company to other people. ASDA is following the strategy of its branding to fortify a strong credibility and have more influence on the market and to motivate customers to shop at ASDAs stores. ASDAs objectives are to be looked as a leader and not as a follower.I will explore and find out that how ASDA is defining its objectives with specific timelines and how it has been developing plans of action to come upon those objectives.RESEARCH QUESTIONSWhy branding is important and what ASDA wants from its brand to do?What does ASDA wants others to know and say about its products?How ASDA can retain its top ranking position in the UK retail market?RESEARCH AIMSIdentify different retail brands in UKIdentify current branding strategy of ASDAReview market share of ASDA in UK retail marketAnalysis of competitors of ASDAStudy o f future practices of ASDARecommend improved strategy for ASDA to retain its top ranking position in the UK retail market. literature REVIEWThe central concern of brand building literature getd a dramatic shift in the last decade. Branding and the role of brands, as traditionally understood, were subject to constant review and redefinition. A traditional definition of a brand was the name, associated with one or more items in the product line, which is used to identify the source of character of the item(s) (Kotler 2000, p. 396).A literature review is very important and critical for the justification of the proposed research in order to find out different factors to identify the research area and to clarify questions of the chosen research topic (Saunders, 2007).Aaker and Joachmisthaler (2000) argued the traditional branding model where a brand management team was liable for creating and coordinating the brands management program. In these circumstances, the brand manager was not h igh in the companys hierarchy his focus was the short-term financial results of hit brands and single products in single markets.The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share. With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was al centerings referred to as a series of tactics and never interchangeable strategy (Davis and Dunn 2002).Brand is defined as a name, term, symbol, design or any other feature or a combination of any of them. Branding is used to define, or is proposed to identify the goods or services of one seller and distinct it from thos e of other sellers. Branding helps to differentiate ones service from those of its competitors. It plays vital role in assessment of product and can add value to a product. It is therefore an intimate aspect of product strategy. Therefore In developing a marketing strategy for individual products, the seller has to tackle the issue of branding.According to Peter Doyle Brands are at the very heart of marketing. When a company creates a strong brand it attracts customers preference and builds a defensive wall against competition.Marketers and sellers make different strategies for their products and most of these are associated with branding. These decisions include how to create brands, how to choose brand names, brand marks, trademarks and trade names. A brand may identify one item, a family of items or all items of that seller.Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will use a way to keep consumers re-buying their product or coming back to their stores rather than going to their competitor. These brand loyalty-building efforts may come in the form of coupons and incentives such as some(prenominal) grocery chains use a technique of grocery discount cards or loss leaders, meant to draw consumers into the store, where they will hopefully buy products at discounted fare with a higher profit ratio (Kumar 2010).8SOURCES TO BE USED FOR DATAI will be using different scholars books written in different countries on branding, why it is important and work of researcher all over the world in this field. As branding is the most important factor of any business, organisation, product or service so there is a lot of information on the internet, daybooks and newspapers. Proper references from all the sources will be include in my work.I will also be conducting interviews from different Managers of ASDA, TESCO and Sainsbury including some customers in the st ores to get much information regarding my subject and a practical experience which will help me writing a good conclusion to my proposed work.selective information accumulation will consist of surveys, interviews and observation with ASDA Managers, employees and customers as well as journal logs from scholars. As suggested by Prof. Francis Knox I am planning to conduct multiple interviews with each participant in order to provide more in-depth data collection and opportunities for follow-up. I will utilize a qualitative evaluation for this research project leveraging subjective methods such as interviews and observations to collect substantive and pertinent data. I hope that such a qualitative approach will be valuable here due to the varying experiences of the Managers and customers visiting ASDA. Recent research on subject matter will also be consulted to validate collected data.DATA ANALYSISData analysis is an important part of any topic as it gives an outline and understanding of the subject. In the same way I will analyse the collected data by comparing it with all the other competitors of ASDA to find out how ASDA is benefiting from its branding strategies and objectives. I believe that data analysis shows the different things discussed in topic and which one is most suitable and affirmatory according to the situation. Data can be collected from various sources and its analysis gives understanding and shape to the topic or field of interest.Collect necessary Data to answer questionsAnalyse DataCreating strategies to use resultsReporting out on recommendations and conclusionRESEARCH METHODOLIGIESMy research methodological analysis requires gathering relevant data from the scholars books, online journals, newspapers and internet and to compile the databases in order to analyze the material and to arrive at a more complete understanding of the importance of branding of a company or a product.The following chart can best represent how research methodology workSource http//www.clientopinions.com/pages/11/Research-Methodology/My speaking would be establish upon primary and secondary sets of information in stock(predicate) on branding within supermarkets and my research work will be based upon both qualitative and three-figure data, for example exploring the work of researcher on branding importance for supermarkets and conducting interviews with relevant employees working as Managers and customers of ASDA supermarket.In this research I will also include the current trends of branding in different countries of the world and especially in the UK. Questionnaires carried out during my research will help me to get the facts how big chains of supermarkets and other organisations are using their brand image to get a large portion of their respective markets.On the radix of all the relevant information available branding evaluation and conclusion will be carried out. The evaluation and conclusion will also include how and why ASDA brandin g is better comparing to its competitors and how ASDA can better use their branding strategy all over the world.The research approach is also constructive (Jarvinen 1999, Olkkonen 1993). The positivistic approach would have required a quantitative analysis of the system (Takala Helo 2000) which would be very difficult to accomplish without disclosing some confidential business information.9This nature of research is a process of purpose information analyzing, interpreting information to deal with questions which must have certain characteristics like be controlled, systematic, rigorous, valid and critical.My research will ideally be rivet on primary and secondary research on ASDA brand name and image, which will enable me to get adequate knowledge and with the help of this awareness I will work on my dissertation with no trouble. I will be able to investigate the advantages of branding and will find out what can be the problems using a brand name/images in a most competitive mark et for a company.During this research proposal I strand out that there is plenty of information available in the journals, books and on the internet specifically for ASDA and I will use that information in the dissertation to make it more clear and acceptable. With the help of this provided information I would be able to present this in a theoretical form including data chart, comparison diagrams etc, which will help to understand my subject simply.As mentioned earlier that brand is a most important tool for any company, product or service. There are so many products in the market who do not have proper brand name or image and these products disappear from the shelves aft(prenominal) sometime. So in my research work I will explore few of those products and will compare the quality and price to ASDAs similar products, as this examine will discover the importance of branding.EXPECTED OUTCOMESI consider that after having a detail study on brand name/image and its importance in the r etail market and research on branding strategy of ASDA and its implementation, it will be helpful for me to suggest how ASDA can improve itself amongst its competitors in the United Kingdom.As we all know that branding is perhaps the most important fact of any business, beyond product, distribution, pricing and location for any company and this build a tangible trust and loyalty amongst the customers. Brand loyalty is an essential part of building a brand name/image as customers usually have a choice of similar products in the same market segment so a successful company like ASDA will come up with a way to keep customers re-buying their products or coming back to their store again and again rather than going to its competitors. During my dissertation while conducting different interviews and surveys I will find out how ASDA is successfully implementing its branding strategy and how it can more effectively improve this with my field work on this specific topic.So I conclude this prop osal with acknowledging that if brand name is used properly, ASDA can keep the large share of the market. ASDA brand name is Saving you specie every day, so as far ASDA is fulfilling the requirement of its brand name, there is no doubt that this big chain of supermarket will continue enjoying a large portion of the market share in the United Kingdom. During my research proposal I have found out that ASDA has improved its operations and thus it become the second largest supermarket in the United Kingdom and this is only because it has its long term branding strategies which reviewed on regular basis and the market is compared on weekly basis on the prices and quality of the product being sold at the similar stores in the country.SCHEDULE (DAILY TIME TABLE)Dissertation Working ProcessStart visitFinish Date1. Introduction and history01-01-201102-01-20112. Finalising aims/objectives and questionnaire04-01-201106-01-20113. Draft a complete version of Literature review08-01-201111-01-20 114. Finalise Literature review13-01-201017-01-20115. Revisit the methodology Literature20-01-201124-01-20116. Finalising the research approach26-01-201130-01-20117. Finalising research strategy and method01-02-201103-02-20118. Finalising questionnaire and interviews05-02-201108-02-20119. Entering and analysing the data10-02-201112-02-201110. Update Literature if necessary14-02-201115-02-201111. Completing the remaining work17-02-201118-02-201112. edict the draft make amendments format for submission20-02-201122-02-201113. Write Reflective Document / add at the end of dissertation24-02-201126-02-201114. Submit DissertationPossible forbearance Date 31-03-2011

The Entertainment Industrys Standards of Beauty and Impact on Youth Es

The Entertainment Industrys Standards of Beauty and Impact on Youth Man, I am hungry. But if I eat, I will never be qualified to look like that celebrity. These words could come out of a typical teenagers mouth. If a teenager sees someone on TV, in a movie, or in a magazine that he or she wishes to look like, he or she may try anything necessary to accomplish it. The standards of dish antenna plant by the entertainment industry today are having a negative effect on todays youth. Have you ever heard of Calista Flockhart, Lara Flynn Boyle, Jennifer Aniston, or Antonio Sabato Jr.? They are all celebrities that the typical teenager idolizes, but these idolizations are not necessarily a good thing. Unfortunately, they are all setting standards of beauty that are not only unrealistic but could prove to be dangerous when laborious to be attained. In recent years, there has been a profound increase in the number of eating disorders, steroid use, and plastic surgery amo ng teenagers. The main reason for this trend is that the beauty ideal has shifted towards an increasing emphasis on thinness (Brown). In the article Body Obsessed, Rebecca Barry says that the world is sending out galore(postnominal) mixed messages about being a girl (Barry 112). Today, women in the entertainment industry are put into many different roles, but all of the roles have one thing in common. They all tend to be very beautiful and very thin. In fact, while the average body weight of women has increased, the majority of women on TV and in magazines have remained thin (Brown). This makes many people believe that actresses will try anything to lose weight. The most common ways are by either exercising or by trying one of many different kind... ... in any way, shape, or form define who they are as a person. Our main message to our youth should be Self-esteem and confidence must start from within not from our outward appearance (Brown). Works Cited Barry, Reb ecca. Body Obsessed. Seventeen. July 1995 112. Infotrac. Online. 24 Oct. 1999Brown, Crystal C. Modern Beauty Standards Unrealistic. The Capitol Times. Vol. 2 No. 21. Online. 03 Nov. 1999. Available http//www.capitoltimes.com.McClelland, Susan. The Lure of the Body Image In Their Quest for the Beefcake Look, Some Men Try Extreme Measures. Macleans. 22 Feb. 1999 38. Infotrac. Online. 18 Oct. 1999.Stevens, Liz. Todays Teen Magazines May be Sending Mixed Messages to Girls. Knight- Ridder/Tribune News Service. 14 July 1999. Infotrac. Online. 2 Nov. 1999.

An Analysis of The Little Convent Girl Essay -- Little Convent Girl Es

An Analysis of The Little Convent Girl Grace Kings The Little Convent Girl is an excellent example of post-Civil War realism incorporating a trick-ending. In this local ruse short story, King methodically lures the reader into a false belief that her story is about an insignificant and nameless young girl who, after xii years seclusion in a convent, is exposed to the fervor and excitement of a steamboat trip d have the Mississippi River. The success of Ms. Kings trick-ending is achieved through three staple fiber elements 1) de-emphasizing the importance of the main character, 2) tidbits of information followed by wordy misdirection, and 3) a false climax. Ms. King masterfully downplays the importance of the flyspeck convent girl by non braggy her a name, even the steamboat captain and crew members refer to her as the little convent girl. As a result, the reader is led to believe that the story is not really about the little convent girl. She is merely the instrument chosen by the author through which the reader will experience a steamboat adventure. King upgrade misleads the reader by offering paragraphs of information about the complexities of navigating the river, the habits of the crew members, and the skill of the steamboat pilots. On those occasions that the reader is provided bits of information about the little convent girl, King forthwith misdirects the reader back to the overt theme of a steamboat adventure. King, in introducing the little convent girl to the reader, goes to great lengths to present her as a dreary and uninteresting creature. She wore shadower clothing, sat rigidly upright, secluded herself in her room, and displayed little zest for life. Therefor, when King uses the work blac... ...it up to each reader to draw their own conclusions and search their own feelings. At the false climax, the reader was surprised to learn that the quite, well-liked, polite, little convent girl was colored. Now the reader had to evaluate how the forces within their society might have dictated such an innocent to commit suicide. In analyzing this story, there are several other interesting facts that merit further exploration. For instance, throughout the story all references to the little convent girl use black or dark references. But, when plunging to her death, the author describes the little convent girl as a flutter of purity petticoats, a show of white stockings. What is the significance of the sudden color change? Also, Since the reader must assume that the little convent girl is Catholic, what can be concluded about a comely catholic committing suicide?