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Essay about McDonalds Evolution of the Food Industry

McDonalds: Evolution of the Food Industry History McDonalds has had a global impact on the food industry. McDonalds developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonalds came up with new ideas that turned the usual slow paced dinner into a finely tuned engine. McDonalds offered only a nine-item menu with burgers, French fries, shakes, and pies. They also eliminated seating, and used paper and plastic utensils instead of glass and porcelain. Like Henry Fords assembly line, McDonalds†¦show more content†¦So the next day after seeing the operation, he offered them a proposition. He asked them why they dont open a series of units like this one. The brothers were not overly enthused about the idea, and were satisfied with the $100,000 they earned annually. But Kroc, being the veteran salesman that he was, use every ounce of persuasion that he could come up with and finally convinced the brothers to have a deal. The deal was that McDonalds would sell franchises for the low price of $950. In exchange, Kroc would keep 1.4 percent of all sales and give .5 percent back to the brothers. This arrangement was far more favorable to the McDonalds brothers then to Kroc, but it was the act of a desperate man since his milkshake company was ready to go belly up. Six years after the McDonalds brothers met Ray Kroc, a turning point in the future of the business happened. The relationship between the parties had become a continuing source of irritation. In 1960 Ray Kroc decided to raise enough capital to try and buy out the brothers. He toke out a $2.7 million loan and paid off the McDonald brothers for their name alone. At the time of Ray Krocs death he was reported as being worth an estimated $340 million! Krocs idea of the way to develop McDonalds into a profit was to sell an operating service to partners. This revolutionary way of doing things, instead of just supplying franchisees with milk-shake formula and ice cream, is what led toShow MoreRelatedMcdonald s The World s Leading Fast Food Service Retailer Essay938 Words   |  4 Pages The McDonald’s Corporation is the world s leading fast food service retailer. In 1948, This infamous fast food company initially began as a small hamburger stand in Des Plaines, Illinois. This restaurant which would soon become a market leading force. It was founded by two brothers, Dick and Mac Donald. McDonald’s currently has over 30,000 restaurants in over 100 countries. McDonalds serves nearly 47 million customers daily. 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After seeing the business that Mac and Dick McDonald had built, he immediately saw the potential for expansionRead MoreMc Donalds Maketing Strategies Essay1527 Words   |  7 Pages‘McDonalds is the worlds leadi ng foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in more than 110 countries each day. In the UK, McDonalds and its franchisees employ 70,000 staff in 1235 restaurants. This is McDonalds 30th year of operating in the UK. http://www.mcdonalds.co.uk/?f=y [accessed 16th November] Those infamous golden arches have come a long way since being established in 1940 by Dick and Mac McDonald. Ray Kroc, credited with the chainsRead MoreProduct Design Development and Product Lifecycle Analysis of McDonalds Corporation811 Words   |  3 PagesProduct Design, Development and Product Lifecycle Analysis of McDonalds Corporation McDonalds competes in one of the most mercurial and fast-changing industries there are, where product lifecycles must be aligned both to rapidly changing customers preferences and tastes. The inherent need for the McDonalds product strategy to stay relevant, topical and in demand for consumers also requires a highly integrated, real-time supply chain that can react quickly to changes in product strategy andRead MoreMcdonald’s Expands Globally While Adjusting Its Local Recipe Essays637 Words   |  3 PagesEnvironment ------------------------------------------------- Case 1-2: McDonald’s Expands Globally While Adjusting Its Local Recipe Identify the key elements in McDonald’s global marketing strategy. 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In 2001 Eric Schlosser published â€Å"Fast Food Nation.† Eric Schlosser’s early 21st century muckraking text, â€Å"Fast Food Nation,† attempts to shed light on the consequences of the fast food industry on American societyRead MoreThe Importance Of Fast Food1157 Words   |  5 PagesFast food has been increasingly popular throughout the twenty-first century because of its sacrifice of health for speed, but that has recently started to change. â€Å"Fast casual† is the idea of a more casual restaurant atmosphere with healthier food, slightly higher prices, and a better overall experience. The transition to a more innovative fast casual mind set has spurred an increasing popularity across the country. Rising awareness in society has helped dawn the rise of the fast casual industry asRead MoreSWOT Analysis: Mc Donald’s India Essay1322 Words   |  6 Pagesproposed venture’s SWOT analysis report. STRENGTHS: †¢ Good Taste: The fast food chain is operating in many diverse cultures where tastes in food are extremely different than those of US or Indian consumers. Thus ability to adapt to local taste is one of McDonald’s strengths. †¢ Brand Equity: McDonalds has built up huge brand equity. It is the no 1 fast food company in India these days by sales McDonalds India is a leader in the food retail space, with a presence of more than 310 restaurants serving more

Virgin Atlantic Case Study Free Essays

Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become â€Å"Offering a First Class service at less than First Class fares†. In which Virgin Atlantic Is offering high quality at a low cost, which keeps them In the middle and not profitable. We will write a custom essay sample on Virgin Atlantic Case Study or any similar topic only for you Order Now It seems that Virgin Atlantic did not take Into account that offering a premium service as they were would come at a premium cost for them and when throwing In low cost fares Into the mix they were reading a loss and expectations they will not be able to sustain for a long time. Starting off as a low cost premium airline aimed towards the business class may have been there way into the market and obtain market share but at some point they needed to work their way out of the middle of the optimal utility model and shift either towards high quality or low cost, not both simultaneously to stay profitable. Seeing that there number one goal was to provide premium innovative services/ products they could have gone the route that Apple Inc. As done by providing innovative premium products at a premium prices rather than setting themselves up for future losses. A recommendation for Virgin Atlantics primary problem of operating In the middle of the optimal utility model, In which consumers want either high quality or low cost products and services. Virgin should keep moving forward with innovation and providing a premium experience for all of their passengers but do it at a higher price so that they do not create any losses. Another route to go in would be to become a upper low cost provider for their business class niche and stop spending on infilling entertainment and amenities and focus only on cutting costs which would allow them to be profitable as a low cost air transportation provider. Another secondary problem is that during Virgin Atlantics pursuit to be innovative, top management neglected to make innovations that would help the company in terms of lowering costs and Increasing profit. They only focused on innovations that benefited the consumers and not any self-interest. For example when Virgin Alertness management team decided that they did not want passengers to feel bored, they came up with innovative ways to keep them entertained during their flights such as pioneering individual video screens for every seat. But innovations like that did not help them cut any costs or increase fares significantly enough to increase profits or reduce costs. A recommendation in regards to creating innovations to help reduce costs and increase profits would be for Virgin Atlantic Airways to partner with small shipping impasses who could buy cargo space on Virgin Atlantic flights that are not at full capacity, so that they can generate more revenue on flights that are not traveling full of passengers. Another Innovative Idea would be to use the Individual video screens that they pioneered as ad space in the Mid and Economy class section of their planes. By doing so Vulgar Atlantic would be able generate additional revenues by selling ad space to advertisers, which would allow them to lower their cost per route, How to cite Virgin Atlantic Case Study, Free Case study samples

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National Community Leadership Institute: The first trip was to the National Community Leadership Institute (NACLI), which is located at 70 South Buona Vista Road, Singapore 118176. Its location, situated in the midst of Kent Ridge Park, is fairly close to the Haw Par Villa MRT station, and some distance away from Buona Vista MRT station and Harbourfront station. However, there is only one bus stop with only one bus service near it. This makes the place relatively inaccessible as one may not know where to take the bus from. One would have to take a bus from either Harbourfront or Buona Vista station, and change to another bus to get there and if he or she is not familiar with the place, it would the journey much more difficult for them. Moreover, Haw Par Villa MRT station is still situated quite a distance away from NACLI itself, making it hard for people to actually get there. Barring that, NACLI would still be reachable by people all over Singapore as there are 3 MRT lines serving nearby with several bus services available, though travelling time would be rather long. NACLI provides its clients with a variety of facilities to be used for various purposes. There are training rooms, together with a conference room, available, which can hold up till either 25 or 50-60 people. There are facilities such as an auditorium and a learning lounge, several gazebos, a multi-purpose hall, a dining hall and numerous accommodation facilities available for their clients’ use. The auditorium can hold up to 300 people. Its accommodation facilities are divided into 5 categories, which can hold as little as 2 people to as much as 7 people for overnight stays. There is lso an activity hub and an obstacle course area whereby clients can make use of for more physical activities. With so many facilities available, NACLI is a good place for holding training seminars and corporate events such as meetings as they would be able to meet their clients’ needs when organizing such events. The auditorium and training rooms would suffice for companies to hold their t raining workshops in, and NACLI would even provide courses such as teambuilding for its clients. Thus, its facilities can be considered to be quite good as they cater to a lot of the clients’ needs. However, NACLI may be lacking in terms of food, since it has only one dining hall without much food choices. Clients would have to engage catering if they want more choices for their meals, as there are no nearby food outlets available. The unique selling point of NACLI would include the lush greenery that surrounds the institute. It would provide an extremely conducive environment for events to be held at, what with its soothing effect on people. Green events can be easily conducted as it would fit very much into the theme of the event. Moreover, with accommodations available at cheap rates, events can be held without a hitch. Training courses are also available, which would make NACLI an attractive event space for corporate companies to hold their workshops and training seminars in as they would not have to look for their own trainers from external companies. Some of the events held at NACLI would include the following: Community LEAD Champion Awards 2009, an award ceremony to recognize outstanding grassroots leaders; Law for Community Leaders Programme 2011, a programme aimed to equip grassroots leader with basic law knowledge; PAYM Service Learning Festival 2009. Other events include the GMC (Grace Methodist Church) Youth Alpha Weekend Camp, induction programmes for new community leaders and various talks. SUNTEC CITY CONVENTION CENTRE: The second trip was to Suntec City Convention Centre, where we attended a talk about Suntec Singapore’s experience as an events company. Suntec City, situated at 1 Raffles Boulevard Singapore 039593, is conveniently located next to the Central Business District (CBD) and a mere 20 minutes’ ride from Singapore’s one and only international airport, Changi Airport. Suntec City Convention Centre is also very accessible via public transport. Several MRT stations, namely City Hall, Esplanade and Promenade, are serving nearby. A bus stop just right in front of the Convention Centre also has numerous bus services serving it. The Convention Centre is also accessible via 2 expressways, namely the East Coast Expressway (ECP) and Central Expressway (CTE). Thus, with so many ways in which one can use to travel to Suntec City Convention Centre, the place can be considered to be very accessible. Its relatively close distance to the airport would allow foreign guests travelling from overseas to be able to get to the event as soon as they arrive in Singapore. People from all over Singapore would able to access easily due to the large number of roads and transport available. Moreover, there are numerous hotels nearby, such as the Pan Pacific Singapore, Swissotel the Stamford and the Ritz-Carlton Millennia Singapore. This would allow easy access for all foreign guests staying over in Singapore for the various events that could be held in Suntec City Convention Centre. Therefore, it can be said that Suntec City Convention Centre, being in a prime location, is very accessible, even for foreign guests. Suntec City Convention Centre has one of the finest facilities for MICE events. With a convention hall that can fit up to 10,000 people in theatre style seating and an exhibition hall that is of over 12000 square metres, many events can held concurrently by partitioning the halls. This would allow the organizer to be able meet their many needs for the type of space that they need for the event. The Convention Centre has over 31 meeting rooms, which can accommodate 10 to over 400 people, which would allow any amount of guests to hold their corporate meetings in them. There is also a theatre which can hold up to 596 people, and a ballroom which can hold up to 1800 people, and is also divisible. With so many facilities available, Suntec City Convention Centre is a good place for holding exhibitions and corporate events such as meetings as they would be able to meet their clients’ needs when organizing such events. The numerous meeting rooms of various sizes, convention hall and theatre would suffice for companies to hold their corporate meetings in, while the ballrooms can be used for other unctions. The exhibition and convention hall would also allow many both and foreign companies to set up booths during events for showcasing themselves. Thus, its facilities can be considered to be quite good as they are able to cater to a lot of their clients’ needs. Visitors need not worry about their meals either, as there is an in-house catering service available, and in the event of where the visitors do not want the service, there are numerous restaurants and eateries available in the Convention Centre. The unique selling point of Suntec City Convention Centre would be its location and services. Situated in a superb location, event organisers would look to Suntec Singapore for event space as it can be accessed easily, as mentioned above. Moreover, various services such as catering and delivery are also available for the use by event organisers. For example, Ta-Q-Bin, a well-known delivery company, has an office just for them and several lorries on standby for emergency use, situated right in Suntec City Convention Centre itself. Event organisers would have no worries even if something were to go wrong – Suntec Singapore will have a Plan B just for them. Some of the events held at Suntec City Convention Centre would include the following: the Youth Olympic Games 2010; WTO Ministerial Conference of 1994; the World Economic Forums East Asia Economic Summit, which has been held there several times; IT Show; NATAS Travel Fair; the International Food Festival, the World Down Syndrome Congress, Anime Festival Asia; the 61st Annual Meetings of the Boards of Governors of the International Monetary Fund and the World Bank Group. Singapore Expo: The Singapore Expo is located at 1 Expo Drive, #02-10 Singapore 486150, and it is only a few minutes’ drive from Changi International Airport, therefore allowing foreign visitors to be able to visit as soon as they arrive in Singapore. Located in the east of Singapore, Singapore Expo has its own MRT station, the Expo MRT station, serving it, together with several bus stops that only has a very small number of bus services stopping there. major expressways link the Expo to the rest of Singapore, allowing many people to be able to access it relatively easily, and they are the East Coast Parkway (ECP), Pan Island Expressway (PIE). Tampines Expressway (TPE). Visitors can also drive there as there are 2,200 car park lots reserved for them. 2 hotels are situated only a mere 15 minutes’ drive away from the Expo, and they are Crowne Plaza Changi Airport and Grand Mercure Roxy Singapore, allowing foreign visitors to be able to visit it easily from their accommoda tions. Thus, it can be said that the Singapore Expo is relatively accessible, as visitors in the CBD certainly have many ways in which they can use to visit the Expo. However, that being said, the Expo is not situated in a prime location, and while it has many transport services serving it, it may still be inconvenient for some to travel there due to its proximity from the city centre. Moreover, local visitors staying the other side of Singapore may find it a hassle to travel to it. The Singapore Expo has facilities that are made especially for holding MICE events in. With 10 exhibition halls of 10,000 square metres, exhibitors and various organisers would have no problems holding their events at the Expo. 6 of them, which are the indoor halls, also have a meeting room on the second level that can be used as the organiser’s office or even a VIP room. There is also the MAX Pavilion which is equipped with a top-end sound system, allowing it to be used for large scale events such as concerts. With state-of-art lightings and video systems, the theatre style seating allows up to over 7000 people at one go. The V-rooms also allows for events such as board meetings, conferences (break-out sessions), in-hall meetings to be held in it. A new convention centre, the MAX Aria, would also be opening this year, and it promises to bring organising such MICE events to new heights with its new 32 additional meeting spaces. Thus, with such facilities, organisers would be able to find the suitable space for their events to be held in. As the Expo is built for MICE purposes, organisers would find that most of their event needs would easily be met if they were to be held at the Expo. There are numerous halls to choose from with various rooms available for use. The option of having either an indoor or outdoor event leaves space for the organisers to be able to manipulate and plan their event the way they want it to be. Its proximity to business parks also makes it easier for companies to hold their corporate meetings in it, and with over 2200 car park lots, visitors would be able to drive there as well, or their own convenience. The new convention centre that is to be opened this year would also allow events to be held at a totally new space, and with it being an eco-friendly event space, organisers who are concerned about being environmentally friendly would be assured that they would be able to hold their events in an eco-friendly space. Moreover, with over 14 eateries and restaurants, visitors would be spoilt for choice when it’s time for their meals. The unique selling point of Singapore Expo would be its large event space that is accompanied with facilities that event organisers may need. As it was built for MICE purposes, event organisers would be drawn to it as they can find everything they would need for organising an event. Its proximity to areas such as the airport and the large car park available would also attract event organisers since there would be less worry for traffic congestion and foreign guests arriving in Singapore would find travelling to the Expo an easy feat due to its proximity. With the new eco-friendly convention centre slated to be opened this year, more event organisers would be attracted especially if they are holding green events. Some of the events held at Singapore Expo would include the following: Food amp; Hotel Asia 2010; International Furniture Fair 2010; Asia Pacific Maritime 2010; SITEX 2010; Natas Travel Fair 2010; National Library Book Sale 2010. Suitable events to be held would include corporate events such as meetings, talks, seminars, exhibits. Marina Bay Sands: Marina Bay Sands (MBS) has its own convention centre, the Sands Expo and Convention Centre and is located at 10 Bayfront Avenue, Singapore 018956, is a mere 4 minutes’ walk from Marina Bay MRT station and 10 minutes away from Promenade MRT station. Its nearest MRT station, Bayfront, is situated a few minutes away too. There are 2 bus stops serving it, with several bus services from around Singapore. Aside from such public transport, other modes are also readily available for all guests. One would be the water taxi which one could hop on from Clarke Quay, Boat Quay and Merlion Park, and the HiPPO River Cruise Water Taxi, from any kiosks. A 20 minute drive away from Singapore Changi International Airport, there is also an airport shuttle bus where foreign guests flying in could take to arrive at MBS. It is also only a couple of minutes’ drive away central areas such as Orchard Road. Therefore, it can be said that while there are modes of transport available for guests to take to arrive at MBS, they are certainly not easy to find. For example, although there are several bus services serving it, they are not extensive enough to reach out to most of Singapore. Most of them serve mainly the city area. Many guests would either have to drive there or take a taxi instead, unless they are staying at the MBS hotel. However, with services such as the airport shuttle bus and various other transport services provided by external organisations as such the Singapore Airlines Hop-On bus and international coaches. Thus, it is still relatively accessible. Marina Bay Sands’ MICE facilities, spanning over 120,000 square metres with over 5 levels of it, are able to accommodate up to 45,000 delegates, 2,000 exhibition booths, with over 250 meeting rooms and its ballroom is considered to be Southeast Asia’s largest. It can also hold up to 6,000 guests for banquet style seating, 7,000 people in stage style seating or even an astounding 11,000 people in theatre style seating. A VIP lounge is also available for use for VIP guests. Thus, with such a huge space for MICE events, organisers would not have a problem with event space. There is also a large kitchen of 2833 square metres which serves over 100 menus appealing to most tastes and preferences, thus guests would have no qualms about the food. Its facilities are also of reputable quality since it is operated by Las Vegas MICE business pioneer, Las Vegas Sands Corp. Awards won by MBS would include â€Å"Best of the Best Top 5: from Robb Report China in October 2010, â€Å"Asias Best MICE Hotel† and 2nd place for â€Å"Asias Best Convention and Exhibition Centre† from CEI Asia Industry Awards 2011. Therefore, with such assurance, organisers would be able to hold successful events in MBS. MBS had also confirmed more than 1100 events in its first year of operations. With a nearby hotel, guests can easily access the event location easily. Services such as valet parking are also available for all guests, and shopping can also be done at the Shoppes, which offers over 300 stores and food outlets. With dining choices ranging from quick eats to fine dining, guests would have no problems with their meal choices at MBS. The unique selling point of MBS would be its facilities and support services. With over 5 levels of MICE space, event organisers would be spoilt for choices when it comes to selecting the best event space for them due to the flexibility of space at MBS. Coupled with stunning architecture and its good location, MBS would certainly be attractive to event organisers. The numerous support services, such as the shopping amenities and food and beverage outlets, would allow guests to enjoy themselves while they are here for the event. Event organisers would not need to worry about providing entertainment for the guests if needed. With everything under one roof, ranging from accommodations to event spaces, event organisers would be attracted to MBS, and thus, this makes it MBS’ unique selling point. Some of the events held at MBS would include the following: Cruise Shipping Asia 2011; 20th World Orchid Conference; ITB Asia 2011; Art Stage Singapore 2011; Pavilion of Art amp; Design 2011 (PAD Singapore 2011); Chem Asia International Expo 2010;  Offshore Asia 2011. Suitable events to be held would include corporate events such as meetings, talks, seminars, exhibits. Resorts World Sentosa: Resorts World Sentosa (RWS) is located off the southern coast of Singapore, at 39 Artillery Avenue, Singapore 099958. In a strategic location, Changi International Airport is just a 25 minutes’ drive away from RWS. Foreign guests could hire a taxi from the airport and arrive at the resort in less than half an hour’s time. It is also located just 10 minutes away from the CBD, and a mere 15 minutes away from Orchard Road. Guests can easily travel to Sentosa through the tram service that is located at the top floor of Vivo City. Guests who had travelled to Singapore through cruises or ferries can also access the resort easily as the Singapore Cruise Centre is just located opposite of Sentosa, situated at the basement of Harbourfront shopping mall. Public transport is also readily available. Buses do go into the island, and guests can also take a stroll along the bridge. The Harbourfront MRT station is located below the Harbourfront shopping mall. Thus, it can be said the RWS is relative accessible. However, despite the modes of transport available, it can still be difficult to access RWS since it is still located off Singapore. RWS’s own convention centre, Resorts World Convention Centre, has a variety of facilities available for MICE events. The Compass Ballroom is the region’s largest column-less ballroom with over 6,000 square metres of column-less. It is able to hold more than 6,500 people in theatre-style seating and with retractable walls, the ballroom can be divided into 3 for more event space. There are 30 function rooms available amounting to over of 3,300 square metres. The Coliseum, located outdoors, gives guests a view of the gorgeous pool of Hard Rock Hotel and a space for unconfined events to be held at. Various support amenities such as business and media centres, luxurious VIP rooms, built-in audio visual facilities are available for the use for event organizers. When holding an event at RWS, all the organisers’ needs would be promptly met with such facilities available. The column-less ballroom would allow all guests, no matter where they are in the ballroom, a clear view of the event happenings. Moreover, with such unobstructed space, numerous exhibition booths can be set up without problems. There are 6 hotels of different themes which would be sufficient to meet foreign guests’ expectations for accommodations when they visit Singapore to attend an event. With over 60 food and beverage outlets ranging from casual to fine dining, and over 45 retail outlets including Coach and Victoria’s Secret, guests have no problems filling their time between events and when it comes to their meals. The unique selling point of RWS’s Convention Centre would be the column-less ballroom. There are not many places in Singapore which have such large event space that is column-less. Thus, it provides a strong selling point for RWS in order to attract event organisers. Moreover, although RWS is not a fully-fledged MICE events space, the facilities are certainly sufficient for most of the organisers’ needs to be met. There are many support services such as the various hotels available as accommodation and the Universal Studios Singapore theme park that would be able to attract event organisers due to the entertainment available for attendees. Some of the events held at RWS would include the following: Asian Attractions Expo 2011; 11th World Chinese Entrepreneurs Convention; Asia’s Ultimate Mixed Martial Arts Fighting Championship 2011; South Asian Diaspora Convention 2011 Opening Ceremony; Intellectual Property Office of Singapore 10th Anniversary Event.